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TikTok is introducing a new feature that enables them to lessen the volume of AI-created content appearing in their streams. This step comes as the platform announced that it presently contains in excess of 1 thousand million AI-generated clips.

Pilot Phase and Launch

The update is in a pilot phase over the coming weeks before a widespread release. This shift comes amid a rise in content created by AI, spurred by recent AI video creators.

The Broader AI Trend

Recent reports that approximately 10% of the fastest-growing content creators on a competing service exclusively feature clips produced artificially. A large amount of this content is classified as “AI slop”, a term for poor-quality, factory-style content that is often illogical or dreamlike.

Based on user feedback that numerous viewers enjoy content created using AI tools, including AI artwork to science explainers, and we aim to provide users the power to adjust the amount of that, depending on their own choices,” commented a spokesperson.

Scale of AI Content

The platform announced that there are presently 1.3 billion videos on its app identified as artificially created. Overall, over 100 mn videos are added to the service daily, making clips made by AI a relatively small portion of its total content library.

User Control Features

Users will be able to decrease or raise the amount of artificial media they watch by using the topic control option in the application and choosing “AI-generated content”. Additional categories that currently be controlled under the tool include news, clothing, cosmetics, and choreography.

Content Labeling and Policies

The platform’s guidelines mandate content makers to tag “realistic” AI-made content, and it prohibits malicious AI impersonations of public figures or critical incidents. Any believable AI video that is without a tag can be taken down under its user guidelines.

Furthermore, the platform will now attach an “AI-made” label to content made using its built-in AI features, or flagged by an industry-wide initiative for recognizing content made by AI. This measure is intended to stop users from attempting to circumvent the labeling process.

Educational Initiatives

The company is additionally launching a $2 million educational fund for specialists and organizations to create educational content about using AI responsibly. This program will support non-profit groups specializing in teaching programming and robotics.

Content Safety Approach

The video-sharing app has supported its content review process, amid discussion over proposals to lay off hundreds of safety staff in Britain. The company is planning to eliminate hundreds of positions in its content moderation team in London, with labor groups and digital protection specialists raising concerns that people are being substituted by automated systems.

A company official explained that human moderation would continue to be important, but automated tools can safeguard staff by eliminating the most harmful content before it gets reviewed by people. The platform stated a notable drop in explicit and harmful content handled by safety staff over the past year due to intervention by its machine learning processes.

It is vital to combine staff and AI to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we also think it’s highly necessary to minimize viewing of dangerous material as rapidly, which is where a significant AI assistance is making a difference work at speed.”